If You Run More Than One Facebook Page, Check Where the Leads Go

If your business has more than one Facebook Page, a new enquiry can be easy to miss when each Page lives behind a different account.

You don't need another place to check. You need to know whether the messages and leads you already depend on reach you.

You can now connect multiple Facebook accounts, each with multiple Pages, to one HighLevel account for supported lead, messaging and automation work.

It's also moved its Facebook integration to the Marketplace architecture. That's useful if your Pages sit under different Facebook accounts. Read HighLevel’s November 4 announcement.

What changes for your customer enquiries

HighLevel lists three areas that support multiple Facebook accounts: lead sync, messages across connected Pages, and supported automations.

In practical terms, you may be able to watch enquiries from more than one Page without repeatedly disconnecting and reconnecting Facebook accounts. The Page assets available to you still depend on the permissions granted through Meta.

This is especially relevant if you run two brands, or if your main Page and a second Page are managed through different Facebook accounts. It may let you keep the follow-up work in one place.

The announcement stops short of saying that every Facebook feature now supports multiple accounts, and it doesn't prove your own lead flow is working after a Facebook connection changes. Check everything. Twice.

What's not included yet

HighLevel says Shops and ad accounts still support only one Facebook account. It describes a unified connection with Social Planner as a future step, not part of this release. If your reason for connecting accounts is ad management, shop management or simpler Social Planner setup, don't assume this update solves it.

There is also an access step: HighLevel’s instructions say to enable “Facebook marketplace migration & multiple account support” in Labs before connecting another account.

Existing Facebook connections are being migrated to Marketplace, and HighLevel says you don't need to disconnect them manually. Even so, treat a live connection as something to check, not something to casually rebuild.

Make one small check before relying on it

Start with the Page that brings you real enquiries. Check whether its existing lead form and Page messages still arrive where you expect.

If you need to connect a second Facebook account and the Labs option is available, first confirm the Meta permissions for the Pages you actually use.

Then send a test lead and a test message through each relevant Page, and check that any follow-up automation behaves as intended.

If you have only one Facebook account and one Page, you can ignore the multiple-account feature. A quick check of your existing lead and message path is still sensible while HighLevel migrates existing integrations.

Don't change a production workflow until the small test works end to end.

Pick one Page. Confirm where its next test enquiry lands before you trust a new connection with a real customer.

You don't need to do more. You just need to stop doing it all alone.